Things we’ve said,
support or do.
Minding mental health during a pandemic
"In record time and together with Gezondleven.be we created a website with expert advice, authentic testimonials from Flemish celebrities and real-world-ready science-based exercises."
CAF invites Koen to speak about brandtrust
"Familiarity builds trust. Our advice to the brands we work with is crystal clear: determine your key brand assets and show these to the world. Over and over again."
IKEA has balls
"Everybody knows and likes IKEA's meatballs. But how can we convince people to try their new plant-based ball? We decided to stay far away from 'vegetarian', and we framed this new ball as 'the perfect meatball for meat lovers. Both tasty and healthy. Sales followed quickly. A whole new ballgame."
Changing behaviour, one (new) word at a time
"When Gezondleven.be asked us to come up with a campaign idea to change sedentary behaviour at the workplace, we created a new word: wisselwerken."
Feeling magazine interviews Tim and Koen about Thaler’s Nobel prize
“95% of our decisions is influenced by our intuition. Only 5% is really rational. But we are very good at post-rationalising all of our decisions."
Tim is not sure Jupiler is making the right decision
“From an academic point of view, changing Jupiler's name to 'Belgium' feels a bit strange. There is a large group of Belgian people that is not patriotic at all. And the English name might confuse the rest."
George Lakoff thinks it is a bad idea to talk about natural capital
“When you use the frames and language of your opponents, you don’t persuade them to adopt your point of view. Instead you adopt theirs, while strengthening their resistance to your objectives.”
Koen, Jorn and Billie have a strange hobby. It’s called The Belgian Advertising School
“Every year we coach 25 bachelor or master students to become real-world-ready for a job in the communication industry of tomorrow. They come from different backgrounds and have different stories to tell, but they all have one thing in common: a passion for communication and a desire to make a difference.”